Michael Avellino

Chief Marketing Officer

Michael Avellino has been a dedicated leader in the behavioral health field since 2016, bringing extensive experience in addiction treatment, business development, and patient engagement. Beginning his career on the front lines of the industry, Michael has grown through multiple leadership roles before becoming Chief Marketing Officer at United Recovery Project.

As CMO, Michael oversees admissions, business development, marketing, outreach, and alumni services, ensuring that every individual seeking help receives compassionate guidance from their very first interaction with our organization. He is passionate about developing high-performing teams, building meaningful relationships, and creating strategic initiatives that expand access to quality substance use and mental health treatment.

Michael’s leadership is rooted in authenticity, empathy, and service. Having been in long-term recovery himself, he understands the life-changing impact that treatment and community can have. His personal experience fuels his commitment to helping others find hope, healing, and lasting recovery while supporting the continued growth of United Recovery Project’s mission.

When he’s not working, Michael enjoys attending 12-step meetings, staying active through boxing and pickleball, and spending time with family and friends. He remains dedicated to living a recovery-centered lifestyle and inspiring others through both his personal and professional journey.